- Why do I need banner ads?Banner ads are an effective way to draw attention to something specific on your website, or on someone else’s website. They do not need to be part of the permanent web design, so they’re great for things that you will want to promote for a limited time: events, sales, new product launches, etc. They are simple, eye-catching, and effective.
- What makes a good banner ad design?Because the purpose of a banner ad is to point the user’s attention to something, it should be attention-grabbing. A good banner ad will also be clear, simple, and uncluttered, so that a user can understand what it is advertising at a quick glance.
- What should my ad design include?Your banner ad design should include all the pertinent information related to what you are advertising, but nothing extraneous. It should also have a clear call-to-action, whether that is to “Learn more,” “Join now,” or something else. To get the user’s attention, it’s also important to include compelling graphics, humorous or witty language, and/or striking images.
- How do I choose the right banner designer?Once you’ve identified a pool of banner designers candidates based on skills and availability, look at their experience and browse their gig gallery. Look at samples of previous banner ad design to get a sense of their style, and choose the candidate whose style you like best. You can contact them before ordering and explain your project requirements, expectations, and budget, and provide examples of work you like by the seller or someone else as a visual reference.
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