Packaging Design FAQs
- What is packaging design?Packaging design is the process of creating everything on the outside of a product that a consumer would buy at a store or online. This might include the container, any graphics or text on the package, as well as all labels and interior packaging.
- What kind of projects need packaging design?Anything that comes in a package needs packaging design. This includes a wide variety of items that someone would buy in a store or online or be sent in the mail: board games, cases of soda, toys, boxes of cereal, etc. Product packaging design can be simple, for instance, a label on a bottle of shampoo, or elaborate, like a technology product nestled inside multiple packages with sleek logos and graphics.
- What makes good package design?What constitutes good packaging design will vary depending on what is being packaged. Different consumer goods will have different goals for their packaging design. A bottle of wine might want to look sophisticated and sleek, while a child’s toy will need to be bright and playful. Good packaging design will be eye-catching, visually pleasing, and memorable, and align with the product inside.
- How do I choose the right packaging designer?Once you’ve identified a pool of candidates based on skills and availability, look at their experience and browse their gig gallery. Look at samples of previous packaging design projects to get a sense of their style, and evaluate the candidates based on the criteria most important to you. You can contact them before ordering, explain your project requirements, expectations, and budget, and provide packaging design ideas of work you like by the seller or someone else as a visual reference.
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