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Brand Style Guides FAQs

  • What should be included in a brand style guide?The essential elements of a brand style guide are your brand’s logo guide with do’s and don’ts, a color palette, typography, image guidelines, and digital and print guidelines. You can hire a brand style guide expert to help you put all this together in a clear, concise, and memorable document that will represent the look and feel of your brand.
  • What is a brand identity and why is it important for my business?A brand identity is how a brand is portrayed to its customers. It includes all brand elements such as the name, logo, colors, and the way you communicate with your customers. A brand identity gives your brand’s marketing materials a unique “personality” and helps you differentiate your business from the competition. Brand identity also increases brand awareness and also fosters brand loyalty.
  • When is the right time to create a brand style guide?A strong brand identity is crucial for any business because it helps customers remember and relate to your brand. Ideally, you should have a style guide ready when you open for business, or when you start marketing your brand. If you don’t have a style guide at the moment, it’s never too late. Having trouble creating your brand style guide? Hire a style guide expert to create one for you!
  • What makes a memorable brand style guide?A memorable brand style guide is defined by a powerful brand story and a distinct voice. It has the ability to grow and evolve with the brand, and each part of the style guide contributes to the overall identity of the brand. A great style guide is also easy for designers, writers, and marketers to apply